SkuVitalsHow the catalog health score works
Every product gets a catalog health score from 0 to 100 that reflects the quality of its catalog data — images, SKUs, pricing, SEO, and more. It's separate from how well the product sells (that's the dead-stock and slow-mover scores).
How the score is calculated
Each product starts at 100. For every distinct issue found on the product, a fixed number of points is deducted once — carrying the same issue on several variants deducts only once. The score can't fall below 0.
The default point deductions are:
| Issue | Points off |
|---|---|
| Duplicate SKU | 30 |
| Missing SKU | 20 |
| Missing image | 20 |
| Inventory not tracked | 15 |
| Active product with no inventory | 15 |
| Missing barcode | 10 |
| Missing vendor | 5 |
| Missing product type | 5 |
| Missing SEO title/description | 5 |
SkuVitals detects more issues than these (for example short titles, missing tags, or zero-priced variants). Those still appear in your issue list so you can fix them, but by default they don't lower the score unless you give them a point value in Settings.
Open any product to see its exact breakdown — the score plus the specific deductions that produced it.
Health bands
The score maps to a band so you can scan your catalog at a glance:
| Band | Score |
|---|---|
| Good | 90–100 |
| Needs attention | 70–89 |
| Poor | 40–69 |
| At risk | 0–39 |
Make it your own
In Settings → Catalog health rules you can:
- Change the points each issue deducts (0–100), or set an issue to 0 to ignore it in the score.
- Change an issue's severity (critical / high / medium / low) to match how much it matters to your store.
When you save, SkuVitals re-scans and re-scores your catalog with your rules.
See also: How the dead-stock score works.